THE CAMPAIGN

DSM client, and number one football application, FotMob, entrusted the services of DSM to build out an influencer launch program for the start of the 2022/23 Premier League season to boost downloads within the UK. FotMob provided the creators with bonus prizes and donations to charity depending on who won the most challenges.

THE APPROACH

Using our network of talent, and understanding the relationship side of in real life football videos, DSM brought in 3 of the UK’s top FIFA YouTubers to collaborate with AJ3, creating a wave of support across both social channels and in the comments section of each sponsored YouTube video.