OVERVIEW

One of DSM’s top performing content creators, AJ3, was selected to headline PlayStation’s social campaign to promote their console tournament feature. With the support of Liverpool and Portugal star Diogo Jota, as well as FIFA Esports sensation Fnatic Tekkz, they competed in a range of FIFA 23 based challenges.

THE CAMPAIGN

Andy’s infamous Squadbuilder Showdown series was fused together with PlayStation’s challenges, providing an intriguing competition between all three of the talent. Andy’s input and creative ideas on the campaign ensured that his content delivered a staggering 25 million impressions for the client, and his match against Jota was his best performing video in almost a year, with 868,000 views.