Philips Hue - Bateson Bundle

 

THE BRIEF

Use FIFA influencers to help Phillips Hue penetrate a gaming audience for their connected LED lighting.

THE DSM APPROACH

Create a Bateson87 Phillips Hue Gaming Bundle. Bateson promoted this on all his key social platforms, with a YouTube integrated video and a permanent banner on his Twitch livestream for the duration of the campaign.

RESULTS



371,000 impressions on YouTube Integration



270,000 impressions on Twitter posts



7,297,527 impressions on Twitch channel



 

BATESON87


Jamie Bateson - FIFA Content Creator

1.4m

284k

645k

492k