R&A eOpen

DSM delivered a full-scale influencer gaming activation and live broadcast from Royal Liverpool Golf Club, in partnership with Mastercard’s One Club membership programme and The R&A at the 151st Open Championship.

The results:

1M Reach
15K Engagements
400K video views
3k signups

DSM arranged:

  • An experienced broadcast team hosting and commentating the all-star influencer matchup​

  • #TeamDSM influencers and presenters

  • Live stream on The Open YouTube channel