THE BRIEF

A total of 7 DSM influencers were chosen to provide engaging and high-quality content for the new Football Manager game. This took place across YouTube and Twitch, two of our best performing platforms as an agency.

DSM APPROACH

We provided a wide array of talent from all over the globe in order to help grow FM22 across three different continents. Each influencer put their managing skills to the test with their unique styles of management, to attract different audiences to the game going into the Christmas period in 2022.