Lootboy Influencer Campaign
THE CAMPAIGN
Lootboy acquired the services of some of DSM’s finest talent to promote the app within different sets of YouTube integrations. The campaign spanned across four months and reached a total of 16 different integrations.
THE APPROACH
With a focus on FIFA Ultimate Team rewards within the app, it was natural to utilise DSM’s great roster of FIFA creators. By activating with 60-90 second integrations at the start of the creators typical FIFA content, it resulted in a natural and authentically crafted piece of content and delivered a strong number of conversions. Prompting the partnership to develop into a longer-term opportunity for DSM creators.
RESULTS
Impressions: 26.36 Million
Total Views: 2.32 Million
Impressions CTR: 6.5%
TALENT FOLLOWING
4.1m
870km