NTT Docomo 5G Campaign

 

THE BRIEF

Target and secure two Italian World Cup winners to support NTT docomo’s 5G campaign to celebrate their 25th Anniversary of partnering with the J-League. Both players to be escorted to Tokyo to take part in a photo shoot, a 5 a side match and a panel interview.

THE DSM APPROACH

DSM were able to reach both Alessandro Del Piero and Andrea Pirlo through its global network. DSM were able to relay the merits of the opportunity and align on a project that suited mutual interests and objectives.

RESULTS



DSM successfully negotiated and secured the players’ services, arranged for them to travel to Tokyo, managed their appearances on set and conducted all asset approvals and social posts on player channels.