THE CAMPAIGN

NFT football giant Sorare teamed up with La Liga to provide one DSM influencer, Oakley, an opportunity of a lifetime.

An all-inclusive, expense paid trip to Spain, with hospitality at the El Derbi Vasco game in Bilbao provided Oakley with the chance to create some brilliant and authentic content.

THE APPROACH

We chose our most engaging, authentic, and personable FIFA influencer, in order to build relationships with both the brand and audience.

This provided two genuine pieces of content across YouTube, as well as consistent posts on both Twitter and Instagram, which gave a stronger, more lasting impact for Sorare.