AJ3

GAMER AND INFLUENCER

Andy Castell, or AJ3, started creating YouTube videos in 2013 and has become one of the biggest gaming influencers in the UK. In the past year, the popular FIFA SquadbuilderShowdown series has amassed an average of over 350,000 viewers, where Andy has partnered with the football application FotMob to sponsor the series.

Alongside FotMob, Andy has worked with brands including PlayStation, Braun, Lenovo alongside many more. Brands are regularly attracted to Andy’s 2.6 million social followers, including 1.6 million subscribers on YouTube, as well as his ability to present, create and play games.

LENOVO GAMING LAPTOP

AJ3 partnered with Lenovo Legion to promote their gaming laptop the Legion Y740. Andy created compelling YouTube and Instagram content showcasing the impressive features of the laptop.

COCA COLA PL TROPHY TOUR

Andy was a core member of Coca Cola’s premier league trophy tour, interviewing famous faces along the way and using his social media presence to deliver strong impressions.

THE FA ELIONS

Andy partnered with the English FA to create content that built awareness around the Beat the Elions campaign. Andy drove 250,000 impressions through his social media channels and over 350,000 views on YouTube.