[Nashville, April 2024] DSM collaborated with a range of Premier League clubs, rights holders, and ex-players to maximize fan experiences, marketing activation, and content capture throughout a busy weekend of Premier League football.
The Mornings Live event provided US fans an opportunity to watch weekend matches, including the highly anticipated Manchester United vs Liverpool game, live in fan zones. Fans also engaged in various activations hosted by the Premier League’s brand partners.
Avery Dennison, DSM’s client and the Premier League's official licensee for names, numbers, and sleeve badges, offered shirt printing and club merchandise, including exclusive Mornings Live Nashville jerseys, for the first time at a Mornings Live event.
The event achieved record attendance, drawing 15,500 supporters and featuring Premier League legends such as Alan Shearer, Daniel Sturridge, and Ledley King. This was the ninth instalment of Mornings Live, following last year’s successful event in Orlando, where DSM also represented Avery Dennison. Over the years, almost 90,000 fans have attended Mornings Live events, showcasing the growing passion for Premier League football in the US.
With DSM's expertise in sports marketing, rights holder collaboration, and fan engagement, we ensured a seamless execution of Mornings Live.
About Avery Dennison: Avery Dennison are a global materials science and digital identification solutions company with locations in over 50 countries, and employ approximately 35,000 employees worldwide. Their products and solutions include labeling and functional materials, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. They are the Premier League official names, numbers and sleeve badge licensee, where DSM act as their Marketing & Activation Agency.
About The Premier League: The Premier League is the highest level of the English football league system. It the most-watched sports league in the world, broadcast in 212 territories to 643 million homes, with a potential TV audience of 4.7 billion people. The Premier League takes advantage of a £5 billion television rights deal, with Sky and BT Group securing the domestic rights to broadcast 128 and 32 games, respectively.
About DSM: DSM is one of the leading sports marketing and gaming agencies in the world, working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, fusing together a unique agency at the forefront of sports, digital, gaming and technology.
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