[LONDON, June 2024] - DSM were delighted to organize and run the official launch event for Regen's new gaming glasses. Utilizing our unique position within the ecosystem of gaming, sports, and entertainment, DSM supplied influencer talent and ambassadors to Regen while managing their social media strategy and content execution.
The launch event, hosted in Shoreditch, featured incredible gaming setups, including multiple EAFC screens, driving simulators on F1 24, and even Fortnite and Fall Guys stations to showcase the color-enhancing glasses.
DSM helped to provide a number of high-profile gamers and content creators from both inside and outside our roster – including the likes of Danny Aarons, JaackMate, Pieface, AJ3 and Jarno Opmeer.
With DSM's expertise in gaming, sports marketing, and influencer management, we ensured the successful launch of Regen's gaming glasses and growth of their social channels. Working across the board on product marketing, influencer campaigns, and affiliate programmes DSM helped to execute the opening release of the Regen glasses.
Check out the glasses for yourselves here:
ALL PRODUCTS – Regen (regen-optics.com)
If you are a creator and want to join the Regen team, you can join their awin programme below:
REGEN CREATORS – Regen (regen-optics.com)
About Regen: Regen glasses and frames are specifically designed for gaming, with a key focus on health, comfort, and an elevated experience. Developed from the 40+ years of experience of the parent company, Inspecs, the Regen range offers headset compatibility, high-grade blue block filters, and color-enhancing lenses that bring games to life.
About DSM: DSM is one of the leading sports marketing and gaming agencies in the world, working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, fusing together a unique agency at the forefront of sports, digital, gaming and technology.
For all enquiries, please email us at info@digitalsportsmgmt.com