[LONDON, JUNE 2024] – Tottenham Hotspur have released their 80s inspired away kit for the upcoming 2024/25 campaign. The kit launch video titled ‘Steal the Show’ features DSM talent Danny Aarons alongside star players Micky Van de Ven, Pape Matar Sarr and Martha Thomas amongst others.
Leveraging DSM’s unique positioning and extensive network with rights holders such as Spurs, and throughout the world of football and content creation, Danny was able to represent the club he has always supported helping Spurs to connect to their Gen Z fan base.
Danny spoke of his love of Spurs and football kits, saying: ‘“As a Spurs fan, I love it when we go for classic inspiration in our kits. I remember seeing the blue stripe on the away kit when I was a kid, and it’s so good to see the design updated for today. This is iconic Spurs Away for me – and I can’t wait to see it out on the pitch next season.”
Buy Spurs’ new Away Kit here:
Nike Spurs Away Kit 2024/25 | Official Spurs Shop | Free Worldwide Delivery (tottenhamhotspur.com)
Danny’s love for football kits runs deep and has even made his own shirts. Click here to see Danny’s kit alongside other merchandise he has released:
You can also find other DSM talent, S2G, Nathan Connor and more coming soon on the site!
About Danny Aarons: Danny is still a rising star in the content creation space, despite already being established as one of the most watched creators in the community. Regularly gaining 500,000 views on his uploads, to his incredibly engaging audiences across his social channels, where he posts to almost 1 million people.
About Tottenham Hotspur: Tottenham Hotspur Football Club, (commonly referred to as simply Tottenham or Spurs), is a professional football club based in Tottenham, North London, England. It competes in the Premier League, the top tier of English football. The team has played its home matches in the Tottenham Hotspur Stadium since 2019, replacing their former home of White Hart Lane, which had been demolished to make way for the new stadium on the same site.
About DSM: Today DSM is one of the leading sports marketing and gaming agencies in the world, working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, fusing together a unique agency at the forefront of sports, digital, gaming and technology.
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