[LONDON, MAY 2024] DSM client, Hy-Pro, have an ongoing partnership with London based Premiership Rugby team, Saracens. As part of this partnership, DSM helped to construct and organise player appearance content to promote the Hy-Pro brand and their product range.
The content consisted of Saracens players Eroni Mawi, Gareth Simpson, and Christian Judge competing in various challenges comprised of Hy-Pro products including football goals, basketball hoops, and tennis rackets. Hy-Pro have an extensive list of sports related products which were on full display throughout the video highlighting the diverse offering that Hy-Pro boasts.
Amongst the products used throughout the content were the Zinc scooters, shown below, an off-shoot of the Hy-Pro brand and one of the most exciting new pieces of equipment they have on offer. Check out the range for yourself here: Electric – ZINC - UK's No 1 Scooter Brand (zincsports.com)
DSM also helped to create content for another Hy-Pro owned brand, ENMO, which amongst other sports protective gear, supply mouthguards to their partner Saracens. Ahead of their product launch this year, DSM helped to produce this content which focused on Saracens players discussing modelling the mouthguards and discussing the benefits that the product offers.
About Hy-Pro: Over the last few decades Hy-Pro has transformed from a licensee-focused product range into the pre-eminent outdoor manufacturer in the UK. DSM help client, Hy-Pro, by managing its partnership with rugby team, Saracens, while also acting as the PR agency for Flyte, a product range under the Hy-Pro brand, Zinc. DSM will be responsible for handling marketing, PR and activation aspects of both the partnership and product range.
About Saracens: Saracens Rugby Club is a professional Rugby Union club based in London, England, currently playing in Premiership Rugby. Saracens have won 11 major trophies including the European champions three times – in 2016, 2017 and 2019, the English Premiership six times and the domestic cup twice.
About DSM: DSM is one of the leading sports marketing and gaming agencies in the world, working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, fusing together a unique agency at the forefront of sports, digital, gaming and technology.
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