Xbox & France: DSM Brokers Deal & is Appointed for Activation
DSM is delighted to have advised and brokered this partnership between The French Football Federation and Xbox which spans the Mens and Womens teams.
DSM has also been appointed by Xbox to activate the deal and has set up their first international office to accomodate and manage the deal out of Paris.
Please see below for the full press release.
Today we are delighted to announce a brand-new partnership between Xbox and the French Football Federation, making Xbox the Official Gaming Partner of the French Men’s and Women’s National Football Teams. At Xbox, our mission is to bring the joy and community of gaming to everyone on the planet. Billions of people around the world connect with each other through video games, just as they do through football. This partnership will bring to life our core message – Power Your Dreams – which not only celebrate the values of diversity and inclusion shared by Xbox and the FFF, but spurs the imagination when two world-class teams come together, empowering football fans, associations, amateur clubs, women’s football, and those who love gaming, alike.
For more than a century, the French Football Federation has supervised and developed the amateur and high-level practice of the most popular French sport. Home to the reigning Men’s World Cup Champions and the #4 ranked Women’s Team, the French Football Federation is a remarkable organization, one which has shown the same will and ambition as Xbox has had, bringing together fans and players around a common passion, while respecting their differences.
François Vasseur, marketing and economic development director for the FFF stated, “We are delighted to partner with Xbox. Xbox is a world-renowned and innovative brand that shares fundamental values with the FFF, such as diversity and inclusion, as well as gaming and its accessibility to all. The brand’s commitment to amateur football in particular and to the French national teams promises great stories together.”
It’s an incredibly proud moment for everyone at Xbox, standing alongside the millions of fans of the French team, especially with massive global tournaments taking place this year. We are ready to bring all our collective creativity together.
About Xbox: Xbox is a global gaming brand known for its cutting-edge consoles, immersive experiences, and commitment to connecting players worldwide. As a leader in the gaming industry, Xbox delivers innovation and entertainment for gamers of all levels.
About The FFF: The French Football Federation (FFF) is the governing body for football in France, overseeing the development and success of the sport at all levels. Representing one of the most successful national teams in the world, including the iconic Les Bleus, the FFF is dedicated to fostering talent and inspiring fans globally.
About DSM: DSM is one of the leading sports marketing and gaming agencies in the world, working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, fusing together a unique agency at the forefront of sports, digital, gaming and technology.