DSM Supports Avery Dennison on the Premier League Hall of Fame 2022
The brief:
As the official names, numbers and sleeve badge supplier to the Premier League, Avery Dennison produced and supplied the limited edition shirts for the Second Annual Premier League Hall of Fame.
Long term DSM client, Avery Dennison, asked us to create unique activation opportunities to showcase its involvement in the campaign and help drive football fans to follow the new Avery Dennison Team Sport Instagram channel.
Activation:
Avery Dennison and DSM teamed up with another partner of the Premier League, Panini, to give fans the chance of winning a set of limited edition Hall of Fame cards and an official shirt.
As well as this, DSM coordinated a social media giveaway to drive traffic to the Avery Dennison Team Sport social media channel and offer eight fans the chance to win a limited edition Hall of Fame shirt.
DSM partnered with FIFA content creator, Bateson87, to post social media content and a YouTube video in the lead up to the event, encouraging followers to enter the competition.
At the Hall of Fame event, Avery Dennison gave all the attending inductees and special guests the chance to print their own shirts and take them home to remember the event.
Results:
An increase of 1,000+ followers to the Avery Dennison Team Sport Instagram in under two weeks.
1.1K likes on the YouTube video put out by Bateson87 in partnership with Panini
Over 97,000 combined reach on social media
Over 1700 competition entries on instagram
Personalised Hall of Fame shirts produced for talent at the event such as Chunkz, AJ Tracey and Roman Kemp.
About Avery Dennison: Avery Dennison is the official supplier of names, numbers, and sleeve badges for Premier League kits. Combining innovative design with sustainability, Avery Dennison plays a key role in bringing fans closer to the action, enhancing the iconic look of the league’s teams on the global stage.
About DSM: DSM is one of the leading sports marketing and gaming agencies in the world, working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, fusing together a unique agency at the forefront of sports, digital, gaming and technology.