DSM Supports Nando’s First-Ever Gaming Activation
Digital Sports Mgmt (DSM) proudly partnered with Nando’s UK & IRE to bring their first-ever gaming activation to life through an electrifying live broadcast from their flagship London restaurant.
The event saw Danny Aarons team up with Angry Ginge to play EA Sports FC 25 live on Twitch, delivering a high-energy, interactive experience that connected gaming culture with Nando’s unmistakable brand.
Check out the content on Danny’s YouTube channel here:
The activation proved to be a major success, surpassing expectations with over 1 million views—smashing the original target. And, of course, no Nando’s event would be complete without some spice, as the duo took on the hot wing challenge along the way!
With gaming and food culture continuing to collide, this activation showcased the power of creative collaborations in driving cultural engagement.
Stay tuned for what’s next!
About Nando’s: Nando’s is a globally recognized restaurant chain, it has built a strong presence in the UK, Ireland, and beyond, known for its bold flavors, vibrant atmosphere, and cultural relevance. With deep ties to music, sports, and youth culture, Nando’s continues to engage audiences through creative brand collaborations and activations.
About EAFC: EA Sports FC is the next evolution of football gaming, following the legacy of the FIFA franchise. Developed by EA Sports, the game delivers cutting-edge gameplay, real-world player authenticity, and immersive features that bring the global sport to life. With official partnerships across leagues, clubs, and players, EA Sports FC remains a leading force in the football gaming industry.
About Danny Aarons: After becoming one of the largest football gaming creators in the UK, Danny’s popularity blew up thanks to his time on FootAsylum’s ‘LockedIn’, and his regular appearances within Sidemen content. He is still the most-followed FC content creator in the U.K and boasts a combined 9M+ followers across social channels.
About DSM: DSM is one of the leading sports marketing and gaming agencies in the world, working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, fusing together a unique agency at the forefront of sports, digital, gaming and technology.