Danny Aarons' OG Fortnite campaign hits 18M views
[London, January 2025] Fortnite’s new OG mode launch received a major boost thanks to a high-profile collaboration between content creator Danny Aarons and three Premier League stars—Dominic Solanke, Ezri Konsa, and Aaron Ramsdale. Organised by DSM, the campaign aimed to reignite nostalgia for the game’s golden era by featuring top footballers in a live Fortnite stream, reminiscent of the popular footballer-gaming crossovers from 2018 and 2019.
A Star-Studded Squad
To maximise engagement, DSM and Epic carefully selected three England internationals with a strong personal connection and relevance within elite football. With over 500 combined Premier League appearances and a collective social media following of 4.3 million, Solanke, Konsa, and Ramsdale brought credibility and star power to the stream.
Viral Impact
Danny Aarons went above and beyond expectations, producing a wave of content across YouTube, Instagram and TikTok.
The chemistry between Danny and the Premier League trio made for a light-hearted, comedic experience which resonated across both gaming and football audiences. Fans praised the entertaining dynamic in comment sections, helping to reinforce Fortnite’s OG mode as a must-play experience.
With over 18 million total views, this campaign was a resounding success, proving once again that football and gaming remain a perfect match.
About Danny Aarons: After becoming one of the largest football gaming creators in the UK, Danny’s popularity blew up thanks to his time on FootAsylum’s ‘LockedIn’, and his regular appearances within Sidemen content. He is still the most-followed FC content creator in the U.K and boasts a combined 9M+ followers across social channels.
About Fortnite: Fortnite, developed by Epic Games, is one of the most popular battle royale games in the world. Since its release in 2017, the game has captivated millions with its unique building mechanics, frequent collaborations with major franchises, and cultural impact across gaming, sports, and entertainment.
About DSM: DSM is one of the leading sports marketing and gaming agencies in the world, working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, fusing together a unique agency at the forefront of sports, digital, gaming and technology.