DSM supported client, Hy-Pro, across their player appearance activation with partner Saracens.
[LONDON, MAY 2024] DSM client, Hy-Pro, have an ongoing partnership with London based Premiership Rugby team, Saracens. As part of this partnership, DSM helped to construct and organise player appearance content to promote the Hy-Pro brand and their product range.
The content consisted of Saracens players Eroni Mawi, Gareth Simpson, and Christian Judge competing in various challenges comprised of Hy-Pro products including football goals, basketball hoops, and tennis rackets. Hy-Pro have an extensive list of sports related products which were on full display throughout the video highlighting the diverse offering that Hy-Pro boasts.
Amongst the products used throughout the content were the Zinc scooters, shown below, an off-shoot of the Hy-Pro brand and one of the most exciting new pieces of equipment they have on offer. Check out the range for yourself here: Electric – ZINC - UK's No 1 Scooter Brand (zincsports.com)
About Hy-Pro: Over the last few decades Hy-Pro has transformed from a licensee-focused product range into the pre-eminent outdoor manufacturer in the UK. DSM help client, Hy-Pro, by managing its partnership with rugby team, Saracens, while also acting as the PR agency for Flyte, a product range under the Hy-Pro brand, Zinc. DSM will be responsible for handling marketing, PR and activation aspects of both the partnership and product range.
About Saracens: Saracens Rugby Club is a professional Rugby Union club based in London, England, currently playing in Premiership Rugby. Saracens have won 11 major trophies including the European champions three times – in 2016, 2017 and 2019, the English Premiership six times and the domestic cup twice.
About DSM: DSM is one of the leading sports marketing and gaming agencies in the world, working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, fusing together a unique agency at the forefront of sports, digital, gaming and technology.