DSM Roster takes the Dental Hygiene Sector by Storm
THE BRIEF
Our position as the number one FIFA talent agency in the world put us in the position to lead Corsodyl’s FIFA 22 awareness campaign. Corsodyl’s key messaging was “all is not as it seems”, with talent required to translate that to their own content, by pranking one another and demonstrating that things aren’t what they are on the surface.
We were tasked to deliver a lead trio of top English-speaking talent, who would take part in a prank. This was expertly put together by AJ3 and CapgunTom, as they tricked Danny Aarons into thinking he was taking part in a prize match against a lucky fan, which took quite a turn when AJ3 and CapgunTom were quietly scheming on the other end.
Utilising our experience and knowledge of influencer marketing, we proposed a social amplificaion plan to extend the campaign and deliver a wider impact across social media. We brought together eleven premium gaming talent in the FIFA scene who would react and engage with the content across TikTok, Instagram and Twitter.
THE APPROACH
The key for this campaign was to spread the messaging across the gaming industry and demonstrate that the general public should be aware of the signs of having poor oral hygiene.
To execute this and ensure the message had maximum reach, we ensured the three content strands were released on multiple social media platforms – these were TikTok, Instagram and Twitter, where the following of all influencers involved is well over 12.5 million.
THE RESULTS
Together, the amplified content posted by talent brought in almost one million impressions, alongside 70,000 engagements on their videos.
Whilst reach and impressions were key to spread awareness for Corsodyl and their topical points, the engagement was particularly impressive on the campaign, and enabled the FIFA scene to interact with the talent’s posts.
Esports players and several big names from the football space got involved, reacting to content with laughing emojis alongside a whole host of jokes.