Digital Sports Mgmt has supported the mobile games company Nordeus in their campaign around their flagship game, Top Eleven, and its 10th Birthday celebrations, by putting together a special influencer campaign.
Using the popular new feature of ‘Friendly Championships’, DSM coordinated an influencer league comprising 10 high profile Football Gaming Influencers including NepentheZ, Bateson87, AJ3 and MattHDGamer.
The campaign aimed to acquire new audiences for Top Eleven, and re-engaging with users of the legendary manager mobile game.
The 10 DSM influencers delivered over 160 pieces of engaging and collaborative content over 2 weeks, documenting their progress in the Friendly Championship and generating over 7 Million impressions and 2.7 Million YouTube views.
The combined following of all talent was over 20 Million.
The winner of the tournament was Bateson, followed by NepentheZ and ChuBoi.
Check out some of the highlights below!
For all influencer promotional inquiries, please email the team at DSM here.