XBOX & The FA / FFF

DSM shaped deals for Xbox with two national football federations, in England and France.

By brokering the deals, DSM secured unique marketing rights in both partnerships, helping the Xbox Global Team enjoy key gaming exclusivity.

DSM helped Xbox​:

  • Secure a multi year partnership with the England eLions ​

  • Broker 4 player ambassador deals

  • Conclude a multi-year agreement with both federations, including assets across both senior teams

Xbox