The FA eLions

DSM is the exclusive Esports agency for The FA and runs all aspects of the eLions programme. This includes general strategy, content planning, channel strategy, media, live-stream production, event planning and player management.

DSM’s ‘Beat the eLions Campaign’, designed to promote the event and eLions programme has been very successful, increasing the number of registrations year on year and earning broad media coverage, with over 10m impressions across gaming and mainstream media.

The unique competition format has been approved by FIFA and is positioned as ‘best in class’ national team tournament.