Playstation
DSM has long been a trusted partner for PlayStation projects, identifying, procuring and managing talent across 16 unique campaigns.
The most recent campaign saw DSM’s AJ3 team up with Liverpool star Diogo Jota for a series of videos to promote PlayStation’s tournament feature.
DSM provided:
PlayStation Schools’ Cup Ambassadorial Support
Talent procured for CL Final event showpiece event
Talent Procurement for 16 PlayStation Projects
Results:
Impressions: 25M+
Video views: 4.5M+
Engagements: 900K+