Playstation

DSM has long been a trusted partner for PlayStation projects, identifying, procuring and managing talent across 16 unique campaigns.

The most recent campaign saw DSM’s AJ3 team up with Liverpool star Diogo Jota for a series of videos to promote PlayStation’s tournament feature.

DSM provided:

  • PlayStation Schools’ Cup Ambassadorial Support​

  • Talent procured for CL Final event showpiece event

  • Talent Procurement for 16 PlayStation Projects

Results:

Impressions: 25M+
Video views:
4.5M+
Engagements:
900K+