Panini

DSM was mandated by Panini to be the talent procurement ‘Sales Agent’ for two collections ahead of the Paris ‘24 Olympic Games, one in association with McDonald’s and the other with the International Olympic Committee.

By brokering the deals on behalf of Panini, DSM was able to secure a unique collection of athletes for the Games.

DSM helped to identify athletes poised to make a significant impact at the Paris Games, negotiated terms and coordinated the execution of key deliverables to meet Panini’s production deadlines.