Sir Mo Farah teams up with Movember and L'Oréal.
[London, November 2024] At DSM, we understand how difficult it can be for men to openly discuss loneliness.
That's why we’re thrilled to have brought together Movember, Sir Mo Farah and L'Oréal Men Expert in a campaign that encourages men to reach out, find the right words, and connect with friends and family.
Together, we’re helping create a movement for men’s mental well-being.
Watch the campaign video here:
About Movember: Movember is a global movement dedicated to improving men’s health, focusing on raising awareness and funds for critical issues like prostate cancer, testicular cancer, mental health, and suicide prevention. Each November, supporters grow moustaches to spark conversations and drive donations, helping to fund life-changing health initiatives worldwide. Movember’s mission is to help men live happier, healthier, and longer lives.
About L'Oréal: L'Oréal is a world-leading beauty company known for its innovative skincare, makeup, haircare, and fragrance products. With a commitment to science, sustainability, and inclusivity, L'Oréal creates high-quality products that cater to diverse needs and empower people to feel confident. Through a strong emphasis on research and development, L'Oréal continues to set industry standards in beauty and self-care.
About Sir Mo Farah: Sir Mo Farah, CBE, is a multiple Olympic, World and European Champion athlete. For many he is Britain’s greatest ever athlete having accumulated 10 global titles which includes the ‘double double’ of gold medals over 5,000m and 10,000m at both the 2012 and 2016 Olympic Games. He holds numerous European and British Records and has the World Best for the One Hour Run (21,330m). Sir Mo was knighted in the 2017 New Year Honours for services to athletics.
About DSM: DSM is one of the leading sports marketing and gaming agencies in the world, working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, fusing together a unique agency at the forefront of sports, digital, gaming and technology.