DSM clients Thomas Lyte and Danny Aarons feature front and centre at the Esports World Cup.
[LONDON, July 2024] DSM have supported the marketing, promotion, PR and social media of our client, Thomas Lyte, throughout the Esports World Cup taking place in Saudia Arabia. Thomas Lyte received the commission to make the Esports World Cup trophy in 2023, and by using a mix of traditional and modern crafting methods were able to create the stunning trophy that is being used for this year’s competition.
See below the incredibly eye-opening insight into the creation of this trophy:
When describing the features of the trophy Thomas Lyte wrote that the trophy: ‘perfectly encapsulates Saudi Arabia’s landscapes, esports culture, and the spirit of competition, featuring elements like palm trees and symbols of gaming. Fittingly, at the top of the stunning new Esports World Cup trophy, a crown sits on a globe, symbolising the status of the tournament’s champions as the Kings of Esports.’
DSM supported our client, Thomas Lyte, to ensure that their brand is recognised for their world class execution of the Esports World Cup trophy. DSM’s extensive background in sports marketing, activation and partnerships, and influencer campaigns helps to ensure our clients brand is being promoted effectively across all the great work that they do.
DSM talent Danny Aarons was also featured heavily throughout the Esports World Cup. Having been invited by ESL FACEIT Group - EFG to promote the World Cup, Danny was front and centre at the opening ceremony alongside the first-ever Esports World Cup trophy, handcrafted by Thomas Lyte.
About Thomas Lyte: Thomas Lyte are world-renowned elite sporting trophy makers, silversmiths and goldsmiths to Her Majesty the Queen. Handcrafted in 2014, the current FA trophy produced by Thomas Lyte is only the third version of the iconic sterling silver cup since 1911.
About Danny Aarons: Danny is still a rising star in the content creation spacey, despite already being established as one of the most watched creators in the community. Regularly gaining 500,000 views on his uploads, to his incredibly engaging audiences across his social channels, where he posts to almost 1 million people.
About DSM: DSM is one of the leading sports marketing and gaming agencies in the world, working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, fusing together a unique agency at the forefront of sports, digital, gaming and technology.
