The FA eLions

THE OFFICIAL ENGLAND Football Association ESPORTS PROGRAM

DSM are the exclusive Esports agency for The FA and run all aspects of the eLions program. This includes general strategy, content planning, channel strategy, media, live-stream production, event planning and player management.

DSM’s ‘Beat the eLions Campaign’, designed to promote the event and eLions program has been very successful, increasing the number of registrations year on year and earning media coverage with over 10m impressions across gaming and mainstream media.

The unique competition format has been approved by FIFA as is positioned as ‘best in class’ national team tournament.

FOOTBALL’S STAYING HOME CUP

See how DSM brought gaming to life for The FA during the Covid Pandemic