[March 2024] DSM took on the role of Panini's talent procurement 'Sales Agent' for their upcoming sticker collection in partnership with McDonald’s. Procuring over two dozen Olympic and Paralympic athletes for the collection, DSM also oversaw contract negotiation, deliverable execution, and invoicing. Additionally, DSM performed the same role for Panini's Official Olympic Collection in association with the International Olympic Committee (IOC) ahead of the Paris 2024 Olympic and Paralympic Games.
With DSM’s expertise in sports marketing and robust relationships across the industry, we provided an end-to-end service as Panini’s 'Sales Agent.' Our services encompassed initial athlete outreach, talent procurement, contract negotiations, deliverable management, and comprehensive invoicing.
By leveraging DSM's extensive background in sports marketing and talent management, we ensured the successful execution of Panini's sticker collections, reinforcing our position as a leading sports marketing agency in the industry. The collection has been put up for pre-order, grab yours here:
Olympic Games Paris 2024 - Box of 12 packets of cards Panini
The digital app is now also live! Check it out below:
Apple: https://apps.apple.com/us/app/paris-2024-album-by-panini/id6502709716
Android: https://play.google.com/store/apps/details?id=com.paninicollection.paris2024
About Panini: Italian company Panini are renowned in the world of sport for their sticker book collections. They have worked with the biggest sports competitions and rights holders across the globe including the Premier League, the World Cup, and the NFL.
About The Olympics: The Olympics are the leading international sporting events featuring summer and winter sports, where thousands of athletes from around the globe compete in various disciplines. Governed by the International Olympic Committee (IOC), this multi-sport event hosts most major disciplines and is considered the pinnacle of sporting achievement.
About DSM: DSM is one of the leading sports marketing and gaming agencies in the world, working with a variety of brands, rights holders, platforms, influencers, presenters, footballers and pro gamers, fusing together a unique agency at the forefront of sports, digital, gaming and technology.
For all enquiries, please email us at info@digitalsportsmgmt.com